About DataPal

DataPal is a next-generation marketing analytics platform built to simplify the way marketers work with data. Founded in 2021 by a team of data and marketing professionals, our product is designed to bridge the gap between fragmented marketing data and strategic decision-making.

Our platform empowers users with a no-code, AI-driven environment that automates the entire analytics workflow — from setup and data extraction to modeling, visualization, and insights. With a strong presence in the U.S. and Vietnam, we’re building tools that make advanced marketing analytics accessible, scalable, and effortlessly actionable.

Our Mission

We help marketers, agencies, and brands overcome the complexity of modern digital campaigns by offering a unified, AI-powered analytics ecosystem. Our platform simplifies campaign setup, data extraction, data labeling, reporting, and optimization — no coding needed.

What We Solve

Marketers today face overwhelming data from multiple platforms with limited tools to align insights with business goals. Traditional BI tools fall short without clean data and business context. That’s where we step in.

What Makes Us Different

Self-Serve Data Modeling

Let marketers define metrics, dimensions, and business rules.

AI-Assisted Campaign Setup

Enforce naming conventions, auto-tag creatives, and reduce human error with smart recommendations.

Instant Insights

Our AI chatbot delivers fast, accurate answers to campaign questions — no analysts required.

Full-Funnel Data Automation

From source to dashboard, we unify and automate every step of the analytics workflow.

Our Vision

We are building the Magnified Analytics Ecosystem (MAC) — a future-ready solution that brings clarity to marketing performance through smart automation, seamless integration, and scalable AI.

Meet Our Team

Led by CEO Dr. Giang Bui and a talented core team of data scientists, engineers, and marketing specialists, we combine deep technical knowledge with real-world marketing insights to drive innovation.